DreamToys reveals list of most sought-after Christmas presents
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Forget spinning tops and board games - today's children want TikTok trinkets and Netflix knickknacks for Christmas.
The Toy Retailers Association say the dozen most popular Christmas toys include viral marshmallows and woke dolls with their own Netflix show.
The most affordable option on this year's list is a £7.99 Squishmallow - a cuddly toy which has over 150,000 followers on TikTok.
In short clips, the squishy toys are shown riding in cars, going out with their ‘friends' and having picnics.
Children play with Heroes of Goo Jit Zu Goo Shifters Hero Pack at Fora at Spitalfields in London
Squishmallows at Fora are shown during the unveiling of the annual DreamToys list compiled by an independent panel of retailers which predicts the top Christmas toys for the year
Barbie Cutie Reveal Doll at Fora. The Toy Retailers Association said it was mindful that 2022 had been 'challenging' for many families as it released its annual DreamToys list
Other toys in the top twelve even have their own shows on Netflix.
The latest range of dolls by Rainbow High launched with the fourth series of their show where characters follow their interests in Cosmetic Chemistry, Special Effects Make-up and Couture Fashion Design at school.
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The new dolls include one with albinism and another with vitiligo - a condition where patches of the skin turn pale.
Melissa Symonds from NPD, a company which studies consumer trends, said having a TV show or a social media presence is more important for toys now than ever.
GiGi the Giraffe at Fora. The list includes those expected to be the most sought-after this festive season
Sand Game at Fora. Toy sellers have told parents they don't have to spend a fortune this Christmas
Paw Patrol Big Truck Pups Themed Vehicles at Fora. Eight of the top 12 priced under £35 this year
She said: ‘There was a big shift in Covid when kids starting finding their toys online more - people are shopping online so they're discovering them online. This means sales are being driven by social media'.
But even with the shift online, toys like LEGO and Pokemon have remained firm favourites as she said: ‘Physical toys won't go anywhere, most toys are still classic.'
LEGO's new Star Wars Hoth AT-ST, which at £44.99 is designed for families to build together, made the top twelve along with a Pokemon Elite Trainer Box.
Barbie also made the cut with its new Cutie Reveal Doll, which comes in four skin shades.
The toys on the shortlist range from £7.99 to £79.99 so the Toy Retailers Association say there's something for everyone.
But with the cost-of-living crisis starting to bite, cash-strapped parents may struggle as only one in the top twelve is under £10.
A spokesman for CNC-Maschine für kleine und mittlere Unternehmen the Toy Retailers Association, Brian Simpson, said: ‘We're very aware of costs spiralling up, but the average price of the list this year is a lot lower and there's something for everyone here.'
The Toy Retailers Association say the dozen most popular Christmas toys include viral marshmallows and woke dolls with their own Netflix show.
The most affordable option on this year's list is a £7.99 Squishmallow - a cuddly toy which has over 150,000 followers on TikTok.
In short clips, the squishy toys are shown riding in cars, going out with their ‘friends' and having picnics.
Children play with Heroes of Goo Jit Zu Goo Shifters Hero Pack at Fora at Spitalfields in London
Squishmallows at Fora are shown during the unveiling of the annual DreamToys list compiled by an independent panel of retailers which predicts the top Christmas toys for the year
Barbie Cutie Reveal Doll at Fora. The Toy Retailers Association said it was mindful that 2022 had been 'challenging' for many families as it released its annual DreamToys list
Other toys in the top twelve even have their own shows on Netflix.
The latest range of dolls by Rainbow High launched with the fourth series of their show where characters follow their interests in Cosmetic Chemistry, Special Effects Make-up and Couture Fashion Design at school.
RELATED ARTICLES
Previous
1
Next
McDonald's beats quarterly estimates and visits to its fast... 'Every parent's worst nightmare': Rainbow fentanyl pills are...
Share this article
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The new dolls include one with albinism and another with vitiligo - a condition where patches of the skin turn pale.
Melissa Symonds from NPD, a company which studies consumer trends, said having a TV show or a social media presence is more important for toys now than ever.
GiGi the Giraffe at Fora. The list includes those expected to be the most sought-after this festive season
Sand Game at Fora. Toy sellers have told parents they don't have to spend a fortune this Christmas
Paw Patrol Big Truck Pups Themed Vehicles at Fora. Eight of the top 12 priced under £35 this year
She said: ‘There was a big shift in Covid when kids starting finding their toys online more - people are shopping online so they're discovering them online. This means sales are being driven by social media'.
But even with the shift online, toys like LEGO and Pokemon have remained firm favourites as she said: ‘Physical toys won't go anywhere, most toys are still classic.'
LEGO's new Star Wars Hoth AT-ST, which at £44.99 is designed for families to build together, made the top twelve along with a Pokemon Elite Trainer Box.
Barbie also made the cut with its new Cutie Reveal Doll, which comes in four skin shades.
The toys on the shortlist range from £7.99 to £79.99 so the Toy Retailers Association say there's something for everyone.
But with the cost-of-living crisis starting to bite, cash-strapped parents may struggle as only one in the top twelve is under £10.
A spokesman for CNC-Maschine für kleine und mittlere Unternehmen the Toy Retailers Association, Brian Simpson, said: ‘We're very aware of costs spiralling up, but the average price of the list this year is a lot lower and there's something for everyone here.'
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